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in the news

Ask the Expert: How Can I Creatively Stay in Touch with Past Clients?

By John Bunker(02/20/2017)

I once read in a USPS report that consumers are fired upon with approximately 3,000 advertising messages day-in and day-out, underscoring the importance of being creative when it comes to standing out from the competition. Read complete article

Ask the Expert: What Are Some Creative Ways to Stay in Front of Prospects?

By John Bunker(01/21/2017)

If you’re looking to have an even better year than last year, building up your mailing list is the first step in the right direction. From there, it’s all about staying in touch with everyone on your mailing list and getting your name out there through a variety of means. Read complete article

Ask the Expert: How Can I Stay in Front of Clients in the New Year?

By John Bunker(12/15/2016)

As we focus on closing out the last month of 2016, brokers and agents must also be preparing for the upcoming year. During the month of December, it’s time to think about getting your name in front of all your past clients, as well as your farming areas. Read complete article

Ask the Expert: How Can I Reinforce Client Connections This Holiday Season?

By John Bunker(11/19/2016)

With the arrival of the holiday season, it’s time to reinforce your connection to your clients and your farming area. By taking advantage of business cards, holiday greeting cards, door hangers, recipe calendars, etc., you can stay in touch easily and meaningfully. Read complete article

Ask the Expert: What Out-of-the-Box Fall Marketing Strategies Will Help Me Stand Out from the Competition?

By John Bunker(10/23/2016)

One of the biggest obstacles real estate professionals face is showing how they’re different from the competition. Now that fall has arrived—and the holiday season is right around the corner—marketing yourself is more important than ever. While most agents hit the Christmas season hard with mailers, informational brochures, gifts, etc., the weeks leading up to the holiday season are as good a time as any to separate yourself from the competition. Read complete article

Ask the Expert: How Can Every Door Direct Mail Help Grow My Business?

By John Bunker(09/28/2016)

Offered by the U.S. Postal Service®, and in partnership with the printer of your choice, Every Door Direct Mail (EDDM) allows you to specify neighborhoods, carrier routes, zip codes, or entire towns as the target of your marketing campaign. Read complete article

Ask the Experts: How Can I Use Promotional Calendars?

By John Bunker(08/07/2016)

Business calendars are a great way to ensure your customers have your company details at their fingertips all year long. Not only are promotional calendars an effective marketing tool—ensuring your brand is seen every day—they’re also a useful product for your customers. Since most people interact with a calendar on a daily basis, why not provide your customers with a useful tool while giving them a daily reminder of your business? Read complete article

Keeping Back to Basics Front and Center

By Maria Patterson(04/09/2016)

Marketing and technology evolve at a dizzying pace in today’s world. Just when you think you’ve come up with the right strategy and mastered the latest app, the next best thing hits the streets and you’re suddenly behind the pack. Keeping up has become virtually impossible. Read complete article