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Target New Prospects While Saving Money on Mailing Lists & Postage

Our Every Door Direct Mail service lets you hit every home & address, in a mail delivery route. You simply pick the Farm area you want to target & a Postman delivers your printed postcard to every address while delivering the day's mail. You don't need to know the names or street addresses. USPS Postage is only 17.5 cents and no mailing list required!


If you currently mail postcards for your business and target your customers by a geographic area then this new mailing program by USPS is for you. EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 17.5 cents per postcard without even needing to have a mailing address.


  • Minimum card order is 1,000 pieces.
  • FREE Artwork - Choose any card design or image from our website or send us your own
  • design so we can design a proof for your approval.
  • Email your photos and logos to artwork@realestatecalendars.com

 
About EDDM Real Estate Postcards

EDDM (Every Door Direct Mail) is USPS door to door direct mail delivery that enables you extend your customer reach via saturation mail without the need for mailing lists, permits and fees and expenses associated with them. It is direct mail marketing that doesn't require you to apply individual names and addresses on each mail piece. By using an online tool provided by the Post Office, you pick an area of delivery by ZIP code, city, or targeted area around your JUST LISTED or JUST SOLD house. After identifying a number of active households, the tool will estimate your postage, allowing you to extend or minimize the area to meet your budget(you have to use or drop the whole route though), and prepare and print all necessary documentation to take your mailing to the post office.


Most real estate agents choose EDDM for their door to door direct mail. First step would be to register using Business Customer Gateway to access the online tool. The process is quick and easy and you will have instant access to step 2 allowing you to select delivery route in addition to approximating mailing costs. Online tool displays the number of residential and business households in selected routes(you can select business and residential or residential only) and approximate cost of mailing. By checking and unchecking certain routes you can reach your targeted budget. Sometimes, even if you choose neighboring routes, it may require you to drop off your mail in different locations, as these routes will be serviced by different USPS branches. It that case, you'll get an alert message that your selected area requires multiple drop off locations. It is possible to continue with your order or remove that route from your selection.


Remember, that as with any direct mail advertising, consistency is the key to success. You are better off mailing once a month for six consecutive months to the same area than targeting six-times bigger geographical area only once with your EDDM postcards and expecting results. But real estate agents will tell you that if you pick an area with great turnover rates(using MLS) and then target it for at least six months with clear message, your brand and a call to action you are practically guaranteed a listing windfall for your efforts. Our service will provide bundling and even paperwork preparation (if you chose this option) for you. All you have to do is to take your box to the Post Office and pay the postage fees.

 
Another advantage of USPS door to door direct mail is its timings.

Let's say you just took the listing in the neighborhood and it is imperative that you announce it to your farm as soon as possible. If you print a regular size postcard and mail it using Bulk Mail, it may take up to 2 weeks (10 business days according to USPS estimations) for it to reach your prospective clients. In today's fast-paced market, in 2 weeks the listing may be pending sale and clients calling you on it will be very disappointed. With EDDM, after you drop off your real estate postcards, they are ready to be delivered next day and it usually takes 2 days for them to be placed in the hands of your prospects. The meaning of "JUST LISTED" will not be vanished in the mail.


Another advantage of sending oversized EDDM real estate postcards is obvious when you look at them in comparison with other mail pieces - it is size that matters. There is no sliding scale for mailing qualified every door direct mail postcards no matter what size you pick it is a fixed rate of 17.5 cents. So, why not pick the biggest size? Printing may not cost you much more and you have enough space to deliver your message clearly and with a bang.

 
It is almost like sticking a small billboard in the mail. EDDM

EDDM overpowers all the competition. EDDM is also the only type of mail which allows UV coating on both sides which makes your card even more attractive. As there are no addresses or mailing labels to imprint on the pieces (they all have the same label "LOCAL POSTAL CUSTOMER" ) both sides can be glossy and the whole mail piece will win in the eyes of your clients.


Use your advertising real estate space cleverly! Both sides of the postcard (minus small area for label and EDDM indicia) allow plenty of space for your message, "JUST LISTED" or "JUST SOLD" ads and possibly even space to team up with some local restaurants or businesses to split up the costs. While picking up partners in advertising, choose businesses that your average family will most likely use on a regular basis: pizzeria, family style Italian restaurant, Chinese restaurant, dry cleaning, coffee shop, pet grooming, pet sitting, etc. Clients getting your card with a valuable coupon on the back will most likely put on their fridge to use later vs tossing it in the recycling bin if it only contains the message how good you are in selling homes and how many awards you got last year. You can also team up with businesses in the related fields such as roofing companies, window replacement services, cleaning and landscaping services.


Keep in mind that your goal is to retain your existing clients and find new ones and the best way of doing it is to provide something valuable in exchange for looking at your advertisement. Delivering valuable coupons from local businesses that everyone can use, does just that. When time comes to sell their home or answer a real estate related question, your card with phone number and unused coupon will be within your clients reach instead of your competition utilizing advertising space just for boasting their achievements and sales awards.

 
Contact us, ask for Steve Bunker
 
1-800-819-7746
or email him directly.
Steve@realestatecalendars.com